Well, NOW you know why I made the post, explaining the GPL in plain English!

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I am sure that you have at some point in time come across the term GPL software.

Most people know that GPL software is free software, but, outside of that, eyes generally glaze over when they start looking at the full GPL, and with good reason! The latest version of the GPL licence, GPLv3, is a LONG, very "legal" document, which can only truly be understood by some top lawyer.

In this article, I want to try and spell out the GPL in plain English.

Let’s see how I do:

• Anybody can use the software for any purpose, commercial or non-commercial.
• Anybody can modify the software in any desired way for private use, without redistributing any code. This means you are able to use and customize the software to run any web site, commercial or non-commercial, with no requirement to contribute your modifications back to the software user community. Naturally, such contributions are welcome, but by no means required.
• Anybody can redistribute the software, in its original form or modified, as long as the distributed product comes with full source code and is also licensed under the GPL.

That is the quick, easy and dirty of it. There are TONS more to it, but, this is the core of what you need to know.

You might be wondering why on earth a Internet Marketing company, who actually SELLS commercial software would want to simplify what the GPL means…… Well, watch this blog over the next couple of days to find out!

I’m going to cover a tested and potent 18-step process for writing killer sales copy that’s designed to turn your prospects into clients.

When writing your sales page your aim should always be to send your site visitors down the "slippery slope" of your copy. Each part of your sales page should seamlessly flow into the following part. If you do your job correctly, you’ll keep the interest of your reader from the time they reach your website until the time they get out their credit card and make a purchase.

Craft your copy according to the following 18-step process to instantaneously increase your conversions:
 

1. Write A Compelling Headline.

State the primary benefit of your product or service in a brief sentence or 2. You need to seize your readers by the throat with your headline and make them want to keep on reading.

2. Create Excitement With A Sub-Headline.

In no more than 2 or 3 brief sentences, expand on the benefits of your product and generate excitement in your reader. Whenever what you are offering is restricted, this is a great place to specify that.

3. Reference The Benefits Of Your Product.

Give the reader at the least 3 substantial reasons to purchase your product. Your reasons shouldn’t constitute features of your product, just the final benefits of it to your purchaser. For instance, if you are marketing an ebook about curing acne, you might write:

“If you would like to cure your acne so you can stop being ashamed about your appearance, have a lot of self-confidence and be more irresistible to the opposite gender then this might be the most important letter you will ever study.

4. SUMMARIZE YOUR USP OR UNIQUE SELLING POSITION.

Your USP is your particular benefit that separates your product from all of the other similar products out there. At this stage in your sales letter it is OK to just sum up your USP as you will be building on it later on in your sales letter.

5. Build YOUR CREDIBILITY.

You need to demonstrate to your reader that you’re a credible source that they can trust and believe. Give a little background about yourself (or the creator of the product) and make them understand why you are a trustworthy person and why what you are offering is worth them paying their hard earned money for.

6. EXPLAINATION OF THE FEATURES & BENEFITS.

Detail not only what your product does, but how it will improve your reader’s life or solve their problem. The more details you furnish, the better your copy will be.

7. ELABORATE ON YOUR PRODUCT.

Now it is time to elaborate about your product and explain to your reader any additional significant details that you have not had the chance to get at yet as well as remind them of the most significant benefits of your product.

8. INCLUDE TESTIMONIALS.

Testimonials from your past customers goes a long way towards establishing your credibility. If you do not have any testimonials, you can give away your product to a couple of people with an understanding that they will write you a testimonial (assuming that they enjoy your product naturally). Have them be particular in their testimonial and detail what they like most about your product instead of general statements like “Your product is really outstanding, etc.”.

9. Obliterate YOUR COMPETITION.

If there are other products out there that are similar to yours you will need to make it crystal clear to your reader why your product is superior too all the rest. If your product isn’t superior too the competition then you either need to do something to add value to what you are offering or you need to have a lower price than your competition.

10. BUILD VALUE.

It is crucial for you to build the value of your offer for your reader. They need to understand that once they acquire your product – their problem will be solved. If they do not acquire your product – their problem will continue.

11. SUMMARIZE YOUR OFFER.

Make certain your reader understands precisely what they will be getting from you once they place their order.

12. Reveal THE cost OF YOUR PRODUCT.

Remind them once again of the value that your product offers, and then you can mention what you could charge for the product or your regular price. Finally, present them with a lower price that they can get by ordering today.

13. SHOW THEM YOUR BONUSES.

Add bonuses to your product to add additional value to your offering. You can either offer a limited number of bonuses, or make them available for a limited time to produce a sense of urgency and encourage immediate action.

14. GIVE THEM A substantial GUARANTEE.

It is highly suggested that you offer a full money back guarantee. The elimination of risk will help your readers that are undecided about your product or do not know for certain if it is for them. The amount of sales you will gain by offering a solid guarantee will greatly outweigh the amount of refunds you will see.

15. STATE YOUR GUARANTEE AGAIN.

Eradicate all elements of risk by closing your sales copy with something like this:

"I am removing all of your risk! You do not have to decide immediately if this product is right for you. Simply give it a try and if you are not 100% satisfied I will gladly give you all of your money back without any hassle and no questions. You have everything to gain and absolutely nothing to lose."

16. INCLUDE A CALL TO ACTION.

Provide your reader with detailed instructions as to how to place their order.

17. SIGN YOUR SALES LETTER.

Use your full name. If you would like you can scan an actual copy of your signature and upload it to your website or use a handwriting font.

18. CLOSE WITH A "P.S."

Use your P.S. to emphasize the most significant points of your sales copy. Many readers tend to scroll through your copy to the bottom before going back and reading it entirely so the P.S. is oftentimes among the 1st things your reader will see.

There you have it – A successful sales letter in 18 steps! Another thing to bear in mind is that your sales letter should be visually appealing to the eyes. Take advantage of BOLD, ITALICS and SUBHEADS so that it looks good to the reader even if they are just quickly glancing over it.

It is always about the branding

If you hope to have any success in business then you need to brand yourself. It does not matter whenever you are striving to be the best at Online Marketing or whether you are trying to make a living in landscape gardening. You need to brand yourself in the minds of people in order to be successful.

What is Branding?

Branding is getting people to remember you favorably. That implies you need to take care of 2 things with your own branding: getting people to remember you and making sure it is in a favorable way.

Using landscape gardening as an example, everything landscape gardeners do while They are working is branding themselves. They want to have signage on their truck so that people recognize who they are, but they also want to act the part of being a good landscape gardener the entire time they are working.

So if they hope to work for higher-classed clientele then they better drive a nice truck and have nice equipment to attend the lawns. They also better be conformable getting their hands dirty. They must complete a job when they state they will and they better do a outstanding job also.

All of these things brand themselves not only in the minds of the people they work for but also in the minds of all the neighbours who’ll tend to pay attention to what’s happening across the street
or next door.

Branding Yourself for Online Marketing

There are many ways that you brand yourself as an Online Marketer. Some of them are obvious and some are not so obvious.

The obvious branding methods include the banners that you use on your web site(s) and on your products. These banners and graphics should be attractive and the important information (a slogan, logo, etc.) should be easily readable. You should choose the colors very carefully and make sure you like everything before you launch it. You don’t want to change anything afterward because that would damage your branding efforts.

You may not realize that what’s inside all of your products is also branding you. Don’t forget that unhappy customers tell many people about bad products. And unhappy customers will also tell many people if they were treated poorly. So make sure you always treat your customers well too.

You also want to make sure you treat everyone with respect. This includes people you run across on forums and other places on the Web. Don’t be a jerk to anyone. Remember, how you act will become part of your brand whether you want it to or not.

Final Words about Branding

Remember that branding is how people think of you and how they remember you. For example, when you see the logo on the front of a Mercedes-Benz you don’t think of the actual company. You think of wealth and luxury.

So when people think of you and/or your company, they think of what you represent. Remember that. And also remember that everything you do is part of your own branding. You can work a lot of hours and spend a lot of money to develop a perfect brand and then destroy it all by the way you act.

Just think about a store that looks great with a beautiful exterior and a great sign that just draws you in. You walk in and there’s great music playing and a great scent in the air. You love the
place. Then a worker comes up to you and tells you you’re garbage. The place may have worked hard to brand itself but the attitude of the worker would quickly chase you away.

And so it is with you and your IM business. Everything you do and produce is part of your branding and will either make your brand stronger or weaker. Always remember that.