Depending on the size of your business and what you’re selling, you likely have hundreds or perhaps thousands of customers.   But imagine for a moment if you had just one customer who provided all the income you made in a year (not a total fictional example, as some businesses do just have one or two clients).

Got that image in your head?

Good, then let me ask you this: how would you treat that one customer?  If that customer seemed unsatisfied, how would you soothe him or her?  What would you do to ensure that not only was this customer satisfied, but delighted with your products and service?

Whatever your answers to the above questions, that’s what you should be doing for each and every one of your customers. 

When you treat each customer as if they’re the only customer you have, they’ll feel it – and respond accordingly.  If you treat them like gold, you’ve just lessened the chances that they’ll be one of the 68% of customers slipping away to your competitor because they feel neglected.

Tags: Customer Loyalty, Customer Service

This entry was posted on Monday, March 24th, 2008 at 09:33 and is filed under Customer Service, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.