Archive for April, 2008

SO, QUALITY Content DOES Make A Difference!

Monday, April 14th, 2008

Back in March, I wrote THIS article, complaining about the quality of my list, and how unresponsive they are to anything.

So, being the pull your finger and fix it type of guy, I went on a mission to build, not only a quality site, but, a QUALITY news letter.

I sent an email to my whole list, apologizing for me bombarding them with offers, and not living up to my promise to send them a real newsletter with quality content. I asked them to sign up to the newsletter on this site, which would automatically unsubscribe them from all the other lists that they are on.

I was actually quite surprised at the number of people who did signup to the newsletter list!

So, now that we have started putting out this newsletter, how has the response been?

Let me 1st give some more details. The newsletter is full of quality content, as well as other bits and pieces, including promotions for affiliate products as well as my own. Content is still around 80% +. You can see for yourself in the newsletter archive on the menu at the top.

The newsletter list gets the newsletter only, unless there is some time constraint on a promotion, and I truly believe it is worth risking those valuable subscribers, to let them know about it.

The other lists, all still get all kinds of promotions, but, they also get the newsletter.

Open rate of the newsletter across ALL the lists is at a staggering 70%!!! Clicks inside the newsletter, also across ALL lists, are at a mind blowing 85%!!!

Now, I must add here that I DO provide a lot of free resources in the newsletter, which people click on, but, the promotions does get a fair share of around 20% of all clicks!

Not bad at all for providing quality content, which I write myself, from the heart, and does not take me more than around 45 minutes total to put out the newsletter.

Are the clicks on the promotions converting? YOU BET THEY ARE!

Now, you go and write some quality content for YOUR list, and let me know the change you experience from it!

http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/digg_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/reddit_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/delicious_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/technorati_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/myspace_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/facebook_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/twitter_48.png

Scratch my back, and I’ll scratch yours.

Sunday, April 13th, 2008

I have a very wide circle of Internet Marketing acquaintances, ranging from complete newbie’s, to mega 8 figure successful people.

I have worked with all of them before in some capacity or another.

Whenever they ask me to promote any of their products, I do so without asking any questions. I don’t care what the commissions are, as long as the product is good, AND, as long as there is the common understanding of reciprocity.

I will promote your stuff any time, but, you have to do the same for me in the future. This is kind of this unwritten rule.

Right?

WRONG!!!

Most of these marketers will happily promote your stuff when they have a small list, and not so big a name online yet. As soon as they have 1 very successful launch, they become harder to convince to promote for you, BUT, they still have no problem coming and asking you to promote their stuff!

Now, as they become even more well known and successful online, you can’t even get hold of them! They don’t answer your instant chats, nor your emails! They STILL have no problem emailing you to promote for them when they have something new coming out.

Once or twice when they do actually respond, they always have SOME excuse NOT to promote your product. It’s too expensive, it’s not right for my list, the commissions are too low, etc, etc, etc.

Am I the only one experiencing this, and having a problem with this?

http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/digg_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/reddit_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/delicious_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/technorati_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/myspace_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/facebook_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/twitter_48.png

Brilliant Marketing Or What?!

Tuesday, April 1st, 2008

We all know it’s April fools days today, and we all know to be sceptical about everything we hear or see in the news today. It’s all fun.

Some people/companies though, are using this day to market their product or brand, and doing so with great success.

Watch this YouTube video for example:

 

Now, I am SURE some people will actually believe that, and the company in question, will be inundated with calls wanting to work with them. Well, they don’t mind that in the least! Their whole goal is to get people talking about them, and their company!

This blog post is proof that they have succeeded! I am giving them traffic, as well as exposure!

What is their total cost for an advertising campaign which will most probably not only add to their revenue, but, add to their overall brand awareness?

$0!

Watch and learn from these companies and people, and start looking for ways that YOU can get free, AND viral advertising!

http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/digg_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/reddit_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/delicious_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/technorati_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/myspace_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/facebook_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/sphinn_48.png http://www.imnicamarketing.com/wp-content/plugins/sociofluid/images/twitter_48.png