New logo, and the Imnica story.
June 20th, 2008 by Richelo Killian ·
(No Ratings Yet)
Loading ...As you can see, we now have a shiny new logo!
Before you head into the whole article, we would like to ask you to comment on this post when you are done reading, telling us what you think about the new logo, the story behind Imnica, and our plans for the future.
Let’s start at the beginning…… The name…. Imnica.
MANY people have asked us where the name came from, as well as what does it mean. They wanted to know if it is an abreviation for something, etc……
When I started marketing online, I did as many people do, and started building a brand around my name. I eventually decided against this approach, and decided that I wanted to build something that could be passed on to family, grow exponentially, NOT be tied to my name, etc.
With this in mind, and the main focus of the company being Online Marketing, I wanted to make sure I get a proper .com domain name. I also needed to make sure I get something that is not too long, nor too difficult to remember.
I went in search of domain name suggestion tools, that would also check if the .com is available for it. I eventually found this brilliant free site at: http://www.makewords.com/ which allows you to sellect a language, and set some other parameters, and then suggests some domain names, as well as check on the .com availability.
Here is the sad part……… I sat on this site, refreshing the suggestions for close to 5 hours!!!
The SECOND the domain imnicamarketing.com came up, I KNEW I got it! I called my wife to have a look, and she concurred. SOLD!
So, there you have it…… Imnica does not stand for anything, it does not mean anything, it just came about from me searching for a short, easy to remember .com domain name.
Right so, why the new logo then?
Well the old logo was done by myself, who is a self professed graphics neophyte, on the same day I got the domain. I REALLY suck at graphics, but, I REALLY wanted a logo to go with the new site. So, I sat down for a couple of hours, and did the old one.
As Imnica is growing not only in size, but in scope, I wanted something that would really reflect the professionalism of the company.
So, I went to the best place I know of to get logos done: http://www.designoutpost.com/ and placed a project on there to re-do the Imnica logo.
All the submissions were awesome, and it was really tough to pick one, but, in the end, I picked one that was simple, did not force the customer to think what it means, and was professional.
The result is the logo you now see on all our pages.
I would really like to hear what YOU think of the new logo! Let us know by commenting on this post.
So, the next question we get a lot is: What does Imnica do?
Imnica is an Internet Marketing company. We produce products, services and coaching which teaches people how to, as well as help people, market their products and services on the Internet.
To date, our primary focus has been individuals.
Moving forward, we will do many more products and coaching, focused on individuals, but, our services business will shift focus to businesses.
Why the shift in focus for the service side?
Well, the services we provide are generally more relevant to businesses to start with. We also need to increase our prices for our services to sustain our continued growth.
Imnica is not a one man operation anymore. We have bills to pay, salaries to pay, etc.
So, summing the future up…… Consumer focused products and coaching, and business focused services.
Will we be abandoning consumer focused services altogether?
NO! We will just be adding more business focused ones!
I hope this post has given you some insight into Imnica as well as it’s products, coaching and services, and we would LOVE to hear what you think!
Please comment in the form below!
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Tags: building a brand, Business, coaching, Internet Marketing, Online Marketing, professionalism
Richelo,
I like your choice for the new logo. Very interesting to hear how you chose the name too.
Keep bringing it like you do, rock on!!
Thanks,
John M
This is cool logo i like your work..and also want to say good job !!
Hey Richelo,
I’ve often meant to ask you what Imnica.com meant or how it came about, but always seemed to forget when we have chatted in the past. Well, now I know and thats another thing to cross off my bucket list.
I really like your logo, as a graphics guy its good to get a brand going and can appreciate the thought process from start to finish.
Both on a personal and professional level you have been the top of a very small list of marketers that I truly respect.
Good luck in all your future endeavours, and keep in touch, I look forward to working close with you in future
Thanks
Darren
i like it its smart looking, clean and yeah i always wondered what it mean’t, now i know
I hate being the one trowing ants at your picnic, but the logo is not memorable, and I’ll tell you why:
(I dunno how much you paid for it, but) it is entirely centered on freely available fonts (try dafont.com), the (very) soon to be washout web 2.0 reflection/flare thingy, and the super-tired old swoosh.
Like I told you before, I hate being the one telling you’ll be needing a redesign as soon as you grow because many work at home “enterprises” used the exact same formula for a logo. So either you stick with it, and soon be branded a “work at home on your pajamas” venture, or you steer away from it and think BRANDING and TRADEMARKING and get yourself a professionally made corporate image congruent with the professionalism of your business. It can become a bad thing, since branding relies on a strong remarkable logotype, and changes must be very conservative (think coca-cola, Nike or McDonalds - their logos are practically unchanged since the companies started), but if you plan to pass your business to future generations, then, by all means do get a logo that will last 20 years unchanged and still be contemporary.
With all that said, the logo will live until the next design trend sinks in, so hopefully your investment will pay off by then. And please do remember that this is my opinion.
It’d be nice to know the impact of the new logo on your overall business.
@Miguel: Thank you for your honest opinion. I really do appreciate your honest view.
I also agree with you wholeheartedly!
Here’s the thing though….. Companies like Coke, Nike, Virgin and many others have been around for ages, have a HUGE marketing/branding budget. Their logos can be “bland” and still stick in the consumers mind, purely because of the constant barrage of all kinds of advertising.
Yes, I would have liked to steer away from the whole Web 2.0 style logo, and, the 1st version WAS NON-Web 2.0. The problem is that Web 2.0 style is prevalent NOW, and especially the younger generation DOES judge a company on how “hip” they are.
Because of this, the design was kind of driven by what the general consumer looks for right now in overall look and feel of a company.
I am sure there will be more versions of the logo going forward, and hopefully they will NOT have to be flashy, swooshy, and all the other stuff it kind of has to be right now.
Hopefully by the time it comes to that, Imnica will have grown into the size company that can afford a LARGE marketing/branding budget, and push out a logo that can, and will stand the test of time.
Again Miguel, I really do appreciate, and value your comments and your insights.
Kind Regards,
Richelo Killian
Hey Richelo,
Great logo. You could easily take the i and enclosing semi-circle and carry that forward into any new logo design should you wish to do that.
It’s great to see that you’re taking the steps needed to grow your business. I’m going through a similar phase at the moment, so you can be sure I’ll be keeping an eye on what you’re doing.
And, hey, I have some new scripts coming out soon you might want a play with.
-Frank Haywood
Thanks for sharing the logic behind this. Great story. Styles and fonts and gizmos come and go. The really significant change in this logo is the wording. Changing ‘evolved’ to ’solved’ conveys confidence that professional help to a variety of problems may be available here.
For me, the jigsaw puzzle graphic on your home page is also pure gold - and now it reinforces the ‘internet marketing solved’ in the logo.
Bottom line - looks like a keeper to me.
Phil