KNOW Your Target Demographics

Assumption is the mother of all stuff ups!

A couple of days back, I was working with one of my consulting clients. We have been working together for a couple of months now, and his business has really been picking up.

His main site is an information product in the “adult” niche. NO, it’s NOT porn!

He has a squeeze page, as well as a main sales page. The conversion rate on both is OK, but, nothing to really write home about.

He does some AdWords, as well as all the usual suspects… Forums, blog comments, articles, etc, etc, etc.

Both of us thought, and ASSUMED the product’s main target audience is young, single males in their early twenties, to their early thirties.

The copy was written for this specific audience.

We started doing a bit more research as to who EXACTLY was looking for the information he is selling.

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I just wanted to share with you my thoughts on the current so called recession or credit crunch.

It’s virtually impossible to turn on any news from any source, without being bombarded with news on how bad the world economy is doing, how everyone is suffering, how another bank has been taken over or went bankrupt.

It’s freaking depressing!

Let me ask you a couple of questions….

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Well, I am glad to see I am not the only one who has been hit by this.

Looks like Skype has got some work to do!

Have a look at these:

Account locked out, no response from support after 6 days

About a week ago, someone (I think) hacked into my skype account (or guessed the password). And changed my password. I tried to recover my password but it said my email address was incorrect. However what is weird is that I logged in …

Tibetan dissident blogger hacked and impersonated on Skype

I was dismayed to learn that Tsering Woeser, the prominent Tibetan poet and blogger, has been under attack from the Honker Union.

Skype Account Hacked, No response whatsoever from Skype

“Thank you for contacting Skype Support! This email is confirmation that we have received your request and a Customer Support Specialist will be working to get back to you with an answer as soon as possible. …

Come on Skype! Get your act together, give my account back, and refund my money!

I use Skype quite a lot, and use it for business as well.

Earlier today, I get a message pop-up from Skype saying for security reasons my password has been changed. Ok, no problems I think, that is good of them. I should get an email from them shortly with my new password.

Now, as I phone a lot from Skype as well, I have setup auto payment from PayPal once the account drops below a certain amount.

Next thing, I get TWO payment notifications from PayPal, stating I paid £23 to Skype, so, totaling £46!

Now I KNEW my Skype account was hacked!

I went into PayPal, cancelled the auto payment to Skype, and changed my password.

Next, I went to Skype, to retrieve my password, but, the useless idiots who hacked my account changed the email address as well!

I opened a support case with Skype, and am now waiting for them to get back to me!

Let this be a warning to you all! Change ALL password REGULARLY, and make it HARD passwords!

Hope I don’t have to open PayPal disputes to get the funds back for those 2 transactions as well!