There, I’ve said it!

Sometimes we as Internet Marketers gets so caught up in what we are doing, we don’t realize how we disrespect our list, nor do we notice the SILLY mistakes we make.

I just sent out an email promotion to my WHOLE list, promoting the new Stomping The Search Engines 2 launch.

This is the email, VERBATIM:
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Starting a blog is a popular choice for building a presence on the web. Before you start a blog it’s a good idea to know what the main purpose of your blog will be. There are a few main categories that blogs fall into. You do not have to be locked into a specific type. Feel free to use a combination of any of these tips. Have an idea of the primary focus of your blog,

To promote your products or services. This type of blog is more of a showcase for what you do. However, if you can establish yourself as an expert in your field, people will feel comfortable taking you up on your offer. A blog is a great way to do this because you can write about what you know. You will also want to explain the good points of what you are offering. Be sure to have attractive graphics that catch people’s attention and reflect the quality of what you do.

To inform people on a given topic. Do you like to cook? Have a knack for knitting? Have another hobby? Blogs can be a lot of fun and connect people with similar tastes. The Internet is clearly an information driven medium. If you want to share the things you know with others, then a blog is a good way to go. You will be helping people find the information they’re looking for. As with any blog, you want people to keep coming back. This means you have to give them a reason to do so. Posting fresh content on a frequent basis will get people to keep coming back. If you let it slide once or twice you may not lose too many visitors, but if you make it a habit they will go elsewhere. Encourage people to add comments to your blog if you want them to feel that they’re a part of your blog.

To make money. Whether you use AdSense, banners or affiliate products to generate income, there are some things you need to do. If you are serious about trying to make money with your blog, then selecting the best keywords is vital. You will spend more time on SEO, because you want the search engines to give you a higher ranking. Obviously, you also want the people that see the search results to visit your blog. Using the right keywords will draw in the type of people that come to your blog and help you make money – to feel motivated to click the links on your blog that will make you money. That becomes your focus; getting people in the right mindset and motivating them to make you money.

Just like anything else, if you know your purpose you will be heading in the right direction. With all of the advice to “start a blog” being thrown around, it makes sense to take some time to consider what you want your blog to do for you.

We all know that the more comments a blog receives, the more popular it becomes.

It’s still a bit of a catch 22, as your blog needs to be somewhat popular in order to get the comments in the 1st place.

There are many ways to entice people to comment on your blog in the 1st place, but, that is outside the scope of this article.

There are TONS of WordPress plugins which can help you make the whole comment experience much better for the comment poster, but, most of them takes time to setup, and some technical know how.

I came accross an AWESOME FREE service a couple of days ago, which fixes the need to install, configure and manage multiple plugins to enhace the comment experience. It’s called Intense Debate, and you can see it in action at the bottom of this post.

Get your own free account here: http://www.intensedebate.com/install

As you can see, we now have a shiny new logo!

Before you head into the whole article, we would like to ask you to comment on this post when you are done reading, telling us what you think about the new logo, the story behind Imnica, and our plans for the future.

Let’s start at the beginning…… The name…. Imnica.

MANY people have asked us where the name came from, as well as what does it mean. They wanted to know if it is an abreviation for something, etc……

When I started marketing online, I did as many people do, and started building a brand around my name. I eventually decided against this approach, and decided that I wanted to build something that could be passed on to family, grow exponentially, NOT be tied to my name, etc.

With this in mind, and the main focus of the company being Online Marketing, I wanted to make sure I get a proper .com domain name. I also needed to make sure I get something that is not too long, nor too difficult to remember.

I went in search of domain name suggestion tools, that would also check if the .com is available for it. I eventually found this brilliant free site at: http://www.makewords.com/ which allows you to sellect a language, and set some other parameters, and then suggests some domain names, as well as check on the .com availability.

Here is the sad part……… I sat on this site, refreshing the suggestions for close to 5 hours!!!

The SECOND the domain imnicamarketing.com came up, I KNEW I got it! I called my wife to have a look, and she concurred. SOLD!

So, there you have it…… Imnica does not stand for anything, it does not mean anything, it just came about from me searching for a short, easy to remember .com domain name.

Right so, why the new logo then?

Well the old logo was done by myself, who is a self professed graphics neophyte, on the same day I got the domain. I REALLY suck at graphics, but, I REALLY wanted a logo to go with the new site. So, I sat down for a couple of hours, and did the old one.

As Imnica is growing not only in size, but in scope, I wanted something that would really reflect the professionalism of the company.

So, I went to the best place I know of to get logos done: http://www.designoutpost.com/ and placed a project on there to re-do the Imnica logo.

All the submissions were awesome, and it was really tough to pick one, but, in the end, I picked one that was simple, did not force the customer to think what it means, and was professional.

The result is the logo you now see on all our pages.

I would really like to hear what YOU think of the new logo! Let us know by commenting on this post.

So, the next question we get a lot is: What does Imnica do?

Imnica is an Internet Marketing company. We produce products, services and coaching which teaches people how to, as well as help people, market their products and services on the Internet.

To date, our primary focus has been individuals.

Moving forward, we will do many more products and coaching, focused on individuals, but, our services business will shift focus to businesses.

Why the shift in focus for the service side?

Well, the services we provide are generally more relevant to businesses to start with. We also need to increase our prices for our services to sustain our continued growth.

Imnica is not a one man operation anymore. We have bills to pay, salaries to pay, etc.

So, summing the future up…… Consumer focused products and coaching, and business focused services.

Will we be abandoning consumer focused services altogether?

NO! We will just be adding more business focused ones!

I hope this post has given you some insight into Imnica as well as it’s products, coaching and services, and we would LOVE to hear what you think!

Please comment in the form below!