There is a glut of PLR being sold online. Quality varies greatly between titles, but it is possible to make a profit with just about any that you buy. Let’s take a look at a few ideas to help you maximize your profit potential.

Buy PLR products with the appropriate license. Be sure you have the rights to edit any PLR you purchase. This will make it possible to turn a bad product into a good one. While PLR has a technical definition, there are different interpretations – so you have to take the additional step of making sure you can use the PLR as you’d like.

As just mentioned you have to be able to edit your PLR. This allows you to create new and better products from any PLR you may buy (good or bad). You will pull way ahead of your competition when you do this effectively.

Here are a few basic ways you can turn PLR into new products.

1. Write articles using PLR for source material. You can take this one step further by promoting the version of the source PLR in the articles. Strike a balance between informing and creating the need for more for best results.

2. Create an autoresponder series. It is fairly easy to do this if you buy PLR titles with numbers in them. Like, “59 Ways To Ride A Horse”. It’s a no-brainer to derive 59 messages from that. There’s also a chance that some of the tips can be broken down into more than one message. Either way, you have good fodder for a series of messages you can send to people.

3. Give away specials reports (a few pages long) derived from PLR products to build a list. You can then turn around and sell full versions of the PLR you used to create the reports.

4. Re-write the PLR to create new eBooks that you can sell. Give it a new title and a slap on a different cover, too. You don’t have to always do a lot of re-writing. The two things you’ll want to do are add a new introduction and incorporate any personal experiences that complement the source material.

5. Finding PLR that’s on the same topic as your blog or webpage. Then use the PLR as content. It is still a good idea to do some re-writing to avoid the possibility of being penalized by the search engines for duplicate content. This technique is especially if you are have multiple websites and blogs.

There ways you can use PLR products is nearly endless. You can use the same source PLR to any number of the above items. Taking a few simple steps when buying PLR products will set you up for big profits. Not just because you know what to look for, but how to use it once it’s yours. If you’re not using the PLR you buy to its fullest extent then you are throwing your money away.

My strategy I am about to share, is not fool proof, and is not guaranteed to work in any way. I do it, and it works GREAT for me. I make a ton of cash from it, and hopefully you will too!
So, here goes.

1. I sift through all the tons of offers coming in on WSO (Warrior Special Offer Forum). I look for PLR products that include a sales page. I take my time to read every offer carefully, and also read the sales page in detail.
2. I pick and buy a product, or sometimes, multiple products.
3. I grab a domain name that works for the main product I intend selling.
4. I FIRST edit the sales page. I change names, graphics, grammar, spelling, add some more of my own copy, and add some bonuses.
5. I create the one time offer, which in most cases is MORE PLR material.
6. Now I edit the actual PLR material. I take my time, and read every single word. Again replacing names, links, emails, etc, Pay special attention to headers and footers in documents. I change the properties of the document to indicate I am the author, etc. VERY important! I change the name of the product! SO many people don’t even bother to do this!
7. I create, or have created graphics for all the products, as well as the site.
8. I upload everything to the site, setup payment and download, etc.
9. I setup an Autoresponder, and some messages.
10. I get a friend to do a test buy of both the main product, as well as the OTO. I make sure payment works, user gets added to the AR, AND, that they can download everything they paid for.
11. I mail my small, but very targeted list, and offer them the product, AT A DISCOUNT! Not much, normally around 10% to 20%. I do this to get testimonials, and to get conversion rates.
12. I take the data I now have on conversion rates, and approach other marketers to see if they will promote the product to their list.
13. I start posting on relevant forums, with quality content, with a link to the product in my sig file.
14. I write articles and submit to article sites. Again, author bio box has link back.
15. I search for relevant blogs, and post quality comments on posts, with a link to my site.
16. I take 2 days off, and start the whole process over again!

This is NOT only for PLR books, but, ANYTHING PLR, including software and videos!

Make it worth your jv’s while! Even if you give them 100% comms, you still get all the buyers on YOUR list, which means you can then promote the next product to YOUR list direct! BUT, if you have a proper OTO, you can make a fair bit on the upsell yourself.

For most products that I do which is below $70, I give the big JV’s 100% on the front end, and even give them 50% to 70% on the OTO. This makes it worth their while to promote, and I get BUYERS on MY list!

Getting these JV’s to promote in the 1st place is not always the easiest thing. Main thing to do… Go to offline events. Attend the conferences. When you approach the big names, don’t do what everyone else does! DON’T walk up to them, and start selling your product! Talk to them 1st, in general. Get to know them, talk about NON IM stuff! Ask if you can be THEIR affiliate! Do stuff for them FIRST! Build a relationship. This takes a couple of months. When you have built a good relationship, THEN ask politely if they would be interested in promoting your latest product, and make sure to give them a free copy to review! DO not get upset if they say no! Accept it, and continue to build the relationship!

All this time, you can still sell your products to your own list, through PPC, through ezine advertising, through smaller affiliates, etc!

Remember, there is no such thing as overnight success! It takes time, and it takes a LOT of work, but, just keep it going, and you WILL be successfull!

It is a fair amount of work, but, think about it this way. I put in around a week’s worth of work, and average around $3K for that work. How many people earn $12k a month in their day job? Also remember, sales don’t stop on those site, I just stop working on them!

I hope this gives someone the kick up the backside to go make some money!

Due to popular demand, this information is now available in a 3 month long coaching program. We are getting ready to start the second round of the coaching, and you can get it now for peanuts here: http://www.imnicamarketing.com/s/3k2w/