Here we are in the third official week of 2009, and the Internet Marketing launches are coming thick and strong!

Don’t get me wrong here, I have no problem with big product launches which are promoted by every man and his dog.

It’s the nature of our business and comes part and parcel with Internet Marketing, especially since Product Launch Formula by Jeff Walker hit the streets a couple of years ago.

Internet Marketing is not the only industry that does launches though.

Here are just some examples of other industries doing product launches:

• Movies
• Cars
• Food
• Computer hardware and software

So, why then do I start off this post, sounding like I am about to complain about product launches?

Let me kind of answer you by asking a question…

Of all the launches in Internet Marketing you have seen since you have been involved in IM, how many of those products are still actively marketed and sold? How many are still being discussed even a couple of weeks after the launch?

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KNOW Your Target Demographics

Assumption is the mother of all stuff ups!

A couple of days back, I was working with one of my consulting clients. We have been working together for a couple of months now, and his business has really been picking up.

His main site is an information product in the “adult” niche. NO, it’s NOT porn!

He has a squeeze page, as well as a main sales page. The conversion rate on both is OK, but, nothing to really write home about.

He does some AdWords, as well as all the usual suspects… Forums, blog comments, articles, etc, etc, etc.

Both of us thought, and ASSUMED the product’s main target audience is young, single males in their early twenties, to their early thirties.

The copy was written for this specific audience.

We started doing a bit more research as to who EXACTLY was looking for the information he is selling.

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Goals 2009

It’s that time of the year again.

Everyone is setting their goals for the year. Well most people call it their new years resolutions. I hate new years resolutions. It’s short term to begin with, AND, most people never stick to it.

New years resolutions are more wishes than they are anything else, and most people have abandoned them by March!

No, goals are the ONLY way to go.

Two types of goals

We all have personal things we want to achieve, but, for those of us running a business, there are always business goals as well.

Both are equally important, BUT, it IS very important that we keep them separate!

Write it down!

If you DON’T write your goals down somewhere where you can refer to them regularly, they again become wishes, which are QUICKLY forgotten!

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Happy New Year 2009

Well, the new year is upon us already! It feels like just a couple of days ago, I was wishing you a happy 2008!

Let me start off then with one of my favorite new years wishes…

“May the BEST of 2008, be the WORST of 2009!“

Secondly, let me apologize…. This is a new theme, which I am still working on. I KNOW that in Internet Explorer the search bar pops down onto the title of the 1st post. In FireFox, it works 100%! IE is every web developers WORST nightmare!

Right, best wishes out of the way, and apologies out of the way. Now time to get on with the actual post, and let you know what lies in store for Imnica in 2009.

FIRST, a question if I may…

How was YOUR 2008? Did you accomplish everything you set out to do? Did you deliver on all you promises?

Well, I’ll be honest… We did NOT deliver on all our promises, nor did we do everything we set out to do!

Time for some honesty here…

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