Know EXACTLY who your target customer is!
Monday, January 5th, 2009
KNOW Your Target Demographics
Assumption is the mother of all stuff ups!
A couple of days back, I was working with one of my consulting clients. We have been working together for a couple of months now, and his business has really been picking up.
His main site is an information product in the “adult” niche. NO, it’s NOT porn!
He has a squeeze page, as well as a main sales page. The conversion rate on both is OK, but, nothing to really write home about.
He does some AdWords, as well as all the usual suspects… Forums, blog comments, articles, etc, etc, etc.
Both of us thought, and ASSUMED the product’s main target audience is young, single males in their early twenties, to their early thirties.
The copy was written for this specific audience.
We started doing a bit more research as to who EXACTLY was looking for the information he is selling.
