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	<title>Imnica Marketing &#187; Customer Loyalty</title>
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		<title>Customer Service Secrets Series Conclusion: You Have One Customer</title>
		<link>http://www.imnicamarketing.com/2008/03/customer-service-secrets-series-conclusion-you-have-one-customer/</link>
		<comments>http://www.imnicamarketing.com/2008/03/customer-service-secrets-series-conclusion-you-have-one-customer/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 09:33:33 +0000</pubDate>
		<dc:creator>Richelo Killian</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Customer Loyalty]]></category>

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		<description><![CDATA[Depending on the size of your business and what you&#8217;re selling, you likely have hundreds or perhaps thousands of customers.&#160;&#160; But imagine for a moment if you had just one customer who provided all the income you made in a year (not a total fictional example, as some businesses do just have one or two [...]]]></description>
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		<title>Respond to Inquiries Quickly</title>
		<link>http://www.imnicamarketing.com/2008/03/respond-to-inquiries-quickly/</link>
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		<pubDate>Fri, 21 Mar 2008 09:13:08 +0000</pubDate>
		<dc:creator>Richelo Killian</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
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		<description><![CDATA[In the beginning of this series I shared with you a story of a how a company lost my business because they never replied to my email.&#160; This could happen to you too.
Remember, it doesn&#8217;t even matter if it&#8217;s their fault they didn&#8217;t get your reply, as the case might be if they use an [...]]]></description>
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		<title>Follow Through on Promises!</title>
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		<pubDate>Mon, 17 Mar 2008 09:05:31 +0000</pubDate>
		<dc:creator>Richelo Killian</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Losing Sales]]></category>
		<category><![CDATA[Overdeliver]]></category>

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		<description><![CDATA[Customer service (both presale and post sale) begins with following through on your promises.&#160; Is this just blatantly obvious common sense?&#160; You bet it is.&#160; And yet many marketers fail miserably on this one.
And here&#8217;s one of the biggest reasons why: they over extend themselves and/or jump the gun on an upcoming project.
How many times [...]]]></description>
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		<title>It Could Happen to YOU!</title>
		<link>http://www.imnicamarketing.com/2008/03/it-could-happen-to-you/</link>
		<comments>http://www.imnicamarketing.com/2008/03/it-could-happen-to-you/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 12:58:26 +0000</pubDate>
		<dc:creator>Richelo Killian</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[HelpDesk]]></category>
		<category><![CDATA[Losing Customers]]></category>
		<category><![CDATA[Losing Sales]]></category>

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		<description><![CDATA[The reason I told you the story yesterday, is not because I&#8217;m grumpy and wanted to whine, and certainly not because I wanted to make the company look bad (note that I didn&#8217;t even name the company).&#160; The reason I shared this story is because it could happen to you &#8230;not as the consumer, but [...]]]></description>
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