Money in the list?

There is the OLD saying: The money is in the list.

I agree with this wholeheartedly!

BUT, and you KNEW there was a BUT coming…

Most “gurus” tell you to give away free stuff to build your list. This generally works well, and if done correctly, you can grow quite a size-able list in a fairly short amount of time.

I still think there is a caveat to this bit of advice…

Let me explain by way of example….

Yesterday, a fairly big marketer, good friend, and mentor of mine, emailed one of my offers to one of his lists.

The list in question is over 50K in size, and he has built this up over a year or so period by giving away freebies. The list is very fresh, and gets marketed to very regularly.

So, the offer was for a VERY limited set of resell rights at $197 a seat. Not cheap, but, by no means expensive considering some of the BIG launches we have seen over the past couple of months.

The actual email copy was LONG, and had the link in it all over the place. The email itself was brilliantly written by said marketer. I read it top to bottom, and if it wasn’t my own product being sold, I would have bought, just from reading that email!

So, BIG list, well known marketer, GREAT email, great offer, reasonable price. What happened?

(more…)

We all know that the more comments a blog receives, the more popular it becomes.

It’s still a bit of a catch 22, as your blog needs to be somewhat popular in order to get the comments in the 1st place.

There are many ways to entice people to comment on your blog in the 1st place, but, that is outside the scope of this article.

There are TONS of WordPress plugins which can help you make the whole comment experience much better for the comment poster, but, most of them takes time to setup, and some technical know how.

I came accross an AWESOME FREE service a couple of days ago, which fixes the need to install, configure and manage multiple plugins to enhace the comment experience. It’s called Intense Debate, and you can see it in action at the bottom of this post.

Get your own free account here: http://www.intensedebate.com/install

Firstly, I would like to take this opportunity to wish you and your family, a happy New Year. May your best of 2007, be your worst of 2008!

Secondly, I would like to tell you that we here at Imnica, do NOT make New Year’s resolutions! We rather set specific goals, and then we build plans to achieve those goals.

SO, what are our goals for 2008?

• Do session 2 of our very popular coaching, "$3K Every 2 weeks, using PLR", in early March. http://www.imnicamarketing.com/3k.html
• Give away TONS more FREE stuff!
• Build LOTS more software which will empower you and your business.
• Build a much closer relationship with our customers.
• Do lots more video, much of it free.
• Grow our business, not only in revenue, but, in people, both as customers, as well as staff.
• Grow the services side of our business.

Does not look like a lot on the surface, but, overall, there is more work than we could do in 2008! Adding more staff, should be our priority.