There is the OLD saying: The money is in the list.
I agree with this wholeheartedly!
BUT, and you KNEW there was a BUT coming…
Most “gurus” tell you to give away free stuff to build your list. This generally works well, and if done correctly, you can grow quite a size-able list in a fairly short amount of time.
I still think there is a caveat to this bit of advice…
Let me explain by way of example….
Yesterday, a fairly big marketer, good friend, and mentor of mine, emailed one of my offers to one of his lists.
The list in question is over 50K in size, and he has built this up over a year or so period by giving away freebies. The list is very fresh, and gets marketed to very regularly.
So, the offer was for a VERY limited set of resell rights at $197 a seat. Not cheap, but, by no means expensive considering some of the BIG launches we have seen over the past couple of months.
The actual email copy was LONG, and had the link in it all over the place. The email itself was brilliantly written by said marketer. I read it top to bottom, and if it wasn’t my own product being sold, I would have bought, just from reading that email!
So, BIG list, well known marketer, GREAT email, great offer, reasonable price. What happened?