As you can see, we now have a shiny new logo!

Before you head into the whole article, we would like to ask you to comment on this post when you are done reading, telling us what you think about the new logo, the story behind Imnica, and our plans for the future.

Let’s start at the beginning…… The name…. Imnica.

MANY people have asked us where the name came from, as well as what does it mean. They wanted to know if it is an abreviation for something, etc……

When I started marketing online, I did as many people do, and started building a brand around my name. I eventually decided against this approach, and decided that I wanted to build something that could be passed on to family, grow exponentially, NOT be tied to my name, etc.

With this in mind, and the main focus of the company being Online Marketing, I wanted to make sure I get a proper .com domain name. I also needed to make sure I get something that is not too long, nor too difficult to remember.

I went in search of domain name suggestion tools, that would also check if the .com is available for it. I eventually found this brilliant free site at: http://www.makewords.com/ which allows you to sellect a language, and set some other parameters, and then suggests some domain names, as well as check on the .com availability.

Here is the sad part……… I sat on this site, refreshing the suggestions for close to 5 hours!!!

The SECOND the domain imnicamarketing.com came up, I KNEW I got it! I called my wife to have a look, and she concurred. SOLD!

So, there you have it…… Imnica does not stand for anything, it does not mean anything, it just came about from me searching for a short, easy to remember .com domain name.

Right so, why the new logo then?

Well the old logo was done by myself, who is a self professed graphics neophyte, on the same day I got the domain. I REALLY suck at graphics, but, I REALLY wanted a logo to go with the new site. So, I sat down for a couple of hours, and did the old one.

As Imnica is growing not only in size, but in scope, I wanted something that would really reflect the professionalism of the company.

So, I went to the best place I know of to get logos done: http://www.designoutpost.com/ and placed a project on there to re-do the Imnica logo.

All the submissions were awesome, and it was really tough to pick one, but, in the end, I picked one that was simple, did not force the customer to think what it means, and was professional.

The result is the logo you now see on all our pages.

I would really like to hear what YOU think of the new logo! Let us know by commenting on this post.

So, the next question we get a lot is: What does Imnica do?

Imnica is an Internet Marketing company. We produce products, services and coaching which teaches people how to, as well as help people, market their products and services on the Internet.

To date, our primary focus has been individuals.

Moving forward, we will do many more products and coaching, focused on individuals, but, our services business will shift focus to businesses.

Why the shift in focus for the service side?

Well, the services we provide are generally more relevant to businesses to start with. We also need to increase our prices for our services to sustain our continued growth.

Imnica is not a one man operation anymore. We have bills to pay, salaries to pay, etc.

So, summing the future up…… Consumer focused products and coaching, and business focused services.

Will we be abandoning consumer focused services altogether?

NO! We will just be adding more business focused ones!

I hope this post has given you some insight into Imnica as well as it’s products, coaching and services, and we would LOVE to hear what you think!

Please comment in the form below!

It is always about the branding

If you hope to have any success in business then you need to brand yourself. It does not matter whenever you are striving to be the best at Online Marketing or whether you are trying to make a living in landscape gardening. You need to brand yourself in the minds of people in order to be successful.

What is Branding?

Branding is getting people to remember you favorably. That implies you need to take care of 2 things with your own branding: getting people to remember you and making sure it is in a favorable way.

Using landscape gardening as an example, everything landscape gardeners do while They are working is branding themselves. They want to have signage on their truck so that people recognize who they are, but they also want to act the part of being a good landscape gardener the entire time they are working.

So if they hope to work for higher-classed clientele then they better drive a nice truck and have nice equipment to attend the lawns. They also better be conformable getting their hands dirty. They must complete a job when they state they will and they better do a outstanding job also.

All of these things brand themselves not only in the minds of the people they work for but also in the minds of all the neighbours who’ll tend to pay attention to what’s happening across the street
or next door.

Branding Yourself for Online Marketing

There are many ways that you brand yourself as an Online Marketer. Some of them are obvious and some are not so obvious.

The obvious branding methods include the banners that you use on your web site(s) and on your products. These banners and graphics should be attractive and the important information (a slogan, logo, etc.) should be easily readable. You should choose the colors very carefully and make sure you like everything before you launch it. You don’t want to change anything afterward because that would damage your branding efforts.

You may not realize that what’s inside all of your products is also branding you. Don’t forget that unhappy customers tell many people about bad products. And unhappy customers will also tell many people if they were treated poorly. So make sure you always treat your customers well too.

You also want to make sure you treat everyone with respect. This includes people you run across on forums and other places on the Web. Don’t be a jerk to anyone. Remember, how you act will become part of your brand whether you want it to or not.

Final Words about Branding

Remember that branding is how people think of you and how they remember you. For example, when you see the logo on the front of a Mercedes-Benz you don’t think of the actual company. You think of wealth and luxury.

So when people think of you and/or your company, they think of what you represent. Remember that. And also remember that everything you do is part of your own branding. You can work a lot of hours and spend a lot of money to develop a perfect brand and then destroy it all by the way you act.

Just think about a store that looks great with a beautiful exterior and a great sign that just draws you in. You walk in and there’s great music playing and a great scent in the air. You love the
place. Then a worker comes up to you and tells you you’re garbage. The place may have worked hard to brand itself but the attitude of the worker would quickly chase you away.

And so it is with you and your IM business. Everything you do and produce is part of your branding and will either make your brand stronger or weaker. Always remember that.